TIDE || LUCKY JERSEY
NFL fans are extremely superstitious, which is why 1 in 4 of them haven’t washed their lucky jersey in a year or more.
So, Tide recruited NFL players to convince their least hygienic fans that it's time to wash those jerseys.
Awards & Recognition:
Cannes Lion Silver - 360 Integrated Brand Experience
One Show - 3 Merit, 4 Shortlist
Ad Age Editors Pick